ABA Bank and Smart Axiata introduce IPification, seamless authentication and registration solution for ABA mobile banking users
20/Oct/2021
ABA Bank and Smart Axiata continue to lead Cambodia’s digitalization by introducing the secure and customer-friendly solution for users’ identification and protection: IPification, a one-click registration, authentication and fraud-prevention system. ABA Bank will introduce the seamless IPification technology to the subscribers of Smart Axiata, Cambodia’s leading telecommunications operator, soon followed by other operators in the country.
IPification is a one-click mobile identity solution that enables end users to verify their phone number, register and log in within milliseconds. Developed with security, user experience and data privacy in mind, it will allow ABA Bank to enhance the user experience on its mobile banking app and will be used instead of the SMS-based, one-time-password (OTP) system currently in place in the app activation process.
Having received numerous awards for its excellence over the last decade from financial magazines such as The Banker, Global Finance and Euromoney, ABA Bank has grown to become one of the top commercial banks and digital banking leaders in Cambodia, offering an entire spectrum of services to individuals, microbusinesses and SMEs. To further improve their advanced mobile banking solution, ABA is integrating IPification for frictionless user registration and authentication.
“We are excited to expand our strategic partnership with Smart Axiata and become the first Cambodian bank to introduce IPification on our mobile banking app. The security and convenience of mobile banking is our top priority, and the introduction of IPification will allow us to provide ABA Mobile users with an easier authentication process, keeping the app secure at the same time. The Bank will continue bringing the latest developments to the local market, further accelerating the digital transformation throughout the country,” said Askhat Azhikhanov, ABA CEO.
Benefit Vantage Limited, the company behind IPification, is the leading global provider of mobile IP address-based authentication solutions.
“It’s a privilege to work with two of the top digital leaders in Cambodia, ABA – the digital banking leader, and Smart Axiata, the leading mobile telecommunications operator. ABA will serve as a great example of what it means to put the users first by providing them with an authentication solution that doesn’t compromise security, user experience or data privacy,” added Stefan Kostic, IPification CEO.
Smart Axiata subscribers who are ABA Mobile users will be the first to experience the seamless mobile authentication solution, IPification, for their mobile banking needs starting from mid-October 2021.
“Introducing the latest technologies and solutions to benefit users, both consumers and businesses, has always been a primary objective of Smart Axiata. Our partnership with Benefit Vantage Limited is yet another example of the role mobile operators play as key enabler in developing the economy and technology landscape in the Kingdom. We are glad that our strategic partner ABA is the first to provide the solution and are looking forward to many other businesses taking steps towards greater security and convenience for users,” said Thomas Hundt, Smart Axiata CEO.
About IPification
IPification is building the backbone for mobile authentication of today and tomorrow. By verifying the device, SIM & phone number via IP address, IPification patented technology is enabling secure, passwordless, zero-tap compatible mobile user authentication, registration, transaction approval and fraud prevention solutions for any mobile application. Readily available across numerous countries and regions, IPification is trusted by some of the leading telco, technology, payment, and OTT companies including Microsoft, GBG, DataZoo, 3HongKong, Axiata Digital.
Benefit Vantage Limited is a provider of security and data backup solutions in Asia, headquartered in Hong Kong, it has a subsidiary in Switzerland, IPIFICATION INTERNATIONAL AG, and representatives operating in the U.S., U.K., Serbia, Russia, Bosnia, Brazil, India, Vietnam and Pakistan.
For more information, please visit www.ipification.com
About Smart
Smart Axiata Co., Ltd., Cambodia’s leading mobile telecommunications operator, currently serves 8 million subscribers under the 'Smart' brand. Smart Axiata is part of Axiata Group Berhad, one of Asia’s largest telecommunications groups.
Smart is at the forefront of mobile technology advancement in Cambodia. Smart was the first network to introduce 4G LTE in 2014, 4G LTE Advanced (also known as 4G+) in 2016, and 4G LTE Advanced Pro (also known as 4.5G) with HD Voice (VoLTE) in 2017. In mid-2019, Smart hosted the first 5G live showcase, manifesting its data leadership position in Cambodia. Smart also provides 2G, 2.5G, 3G and 3.75G mobile services, as well as international roaming across more than 190 countries. Its extensive nationwide network coverage stretches to 99% of the Cambodian population.
The company is also rapidly transforming itself into a digital lifestyle brand, having introduced many innovative offerings and lifestyle entertainment value propositions. This includes various international brand partnerships with Universal Music, Apple and Facebook, as well as digital services including Smart Insurance, SmartPay, Pleng by Smart, Pi Pay and SmartNas. Smart aspires to be the #1 and most loved communication tech brand in Cambodia by 2022, while having a strong corporate social responsibility and sustainability agenda for national socio-economic growth.
The company's workforce consists of over 1000 local and foreign experts striving towards a common mission of connecting and making lives better. Live. Life. Be Smart.
