ABA Priority – A New World of Exclusivity Awaits


ABA Priority – A New World of Exclusivity Awaits

On March 29, 2013 ABA Bank launched its new premium service ABA Priority, committed to providing an exclusive relationship banking relevant to the high net worth customers. ABA bank unveils its new Priority Banking lounge in their Central Branch at Monivong Boulevard and will be overseen by Head of Priority Banking Ms. Ne Ravy, who will provide private consultation and offer specialized financial service to its highly valued clients.

ABA Priority lounge is equipped with five private meeting rooms, a free web access through a dedicated technologically advanced tab unit, international business magazines or television programmes and complimentary gourmet delicacies and refreshments offered exclusively to Priority banking clients.

With a growing mass affluent market in Phnom Penh, ABA Bank expects its customer base to grow even more. These Priority clients, with an always –on–the– go lifestyle will be assisted by a dedicated relationship manager and receive a full range of banking and ancillary services that will not only meet but also exceed expectations. Priority membership gives an array of privileges, perks and special discounts only available to selected few, including a wide range of dining, shopping, spa or rejuvenation and credit card options.

“Today we are delighted to present you ABA Priority - a new service that is designed to give you a highest level of Priority through preferential treatment and select benefits”, says ABA Bank CEO, Askhat Azhikhanov. "At ABA, we understand your need for a faster, convenient and differentiated banking experience, that’s why we would like to welcome you to our exclusive Priority Lounge where all your transactions will be fast-tracked through our Priority Banking exclusive channels, freeing up your time for the more important things in life".

Meanwhile, at the launch the bank also presented the new ABA Priority Logo integrated with their corporate brand following contemporary look to signify modern approach in banking. ABA Priority logo shows simplicity and sophistication with touch of luxury. The gold colour symbolizes the status of Priority clients, representing superior level of commitment as it stands in the upper corner while silver represents staid, reliability and security the way ABA conducts business with its clients.

ABA Priority is now open from Monday to Saturday with extended banking hours for its members. Personal discussions are advised for understanding client’s particular requirements and insights to assisting for furthering their business and financial needs. An exclusive hotline number, 098 203 666 is also available for all interested clients. 

About ABA Bank:

ABA Bank was founded in 1996 as an Advanced Bank of Asia Ltd. Since 2007 ABA Bank has broadened its scope to focus on the retail-banking sector and aim’s to provide dependable, easy-to-use and technologically advanced banking services throughout Cambodia.

Having serviced the corporate and retail banking sectors in Cambodia for fifteen years, ABA Bank offers products and services designed to benefit every sector of the Cambodian community from business loans to moto loans and current accounts to fixed interest deposits. Each and every product that ABA offers has been carefully tailored to suit the needs of the Cambodian market.

In 2012, Asian Banking & Finance Magazine awarded ABA as Cambodia’s Domestic Technology and Operation Bank of the Year while in 2011 ABA bank was the first Cambodian Bank to receive Cambodian Retail Bank of the Year award. In the same year ABA receives HSBC Global Payments and Cash Management 2010 Golden Award.

ABA Bank currently has eleven branches across the country including eight in Phnom Penh.

ABA Marketing Department