ABA Bank joins River Festival to promote tourism and local artisans
03/Apr/2026
ABA Bank proudly joined the 10th River Festival 2026 as a Silver Sponsor, underscoring its commitment to promoting Cambodia's cultural heritage, tourism, and community development.
Held in Kratie Province from 27-29 March, the River Festival was presided over by H.E. Deputy Prime Minister Neth Savoeun and H.E. Huot Hak, Minister of Tourism. The three-day celebration featured a wide range of activities highlighting the country's vibrant traditions while creating opportunities for local enterprises, artisan farmers, and producers to showcase their products and generate livelihoods.
ABA also set up a booth at the festival, where staff welcomed attendees and provided insights into the bank's products and services, reflecting its ongoing mission to make banking solutions more accessible to people across the country.
By supporting the River Festival, ABA Bank reinforces its role as a partner in Cambodia's economic and cultural progress, in line with the bank's vision of fostering sustainable growth.
