ABA joins SME Expo to present modern banking products
ABA Bank proudly became the Gold Sponsor of SME Expo Cambodia 2019 to introduce its modern banking products to the visitors and other exhibitors. The event was held at AEON Mall Sen Sok on 20 – 21 July 2019.
The SME Expo is the annual trade fair aiming at gathering small- and medium-size enterprises (SMEs), startups and franchisors to promote their products and services to both corporate clients and end-users.
During the two-day event, ABA’s specialized teams provided visitors with advice on financial solutions, account opening, and bank loans to expand their businesses. More than 100 visitors of the expo wished to open their first ABA accounts during the event, and ABA Customer Acquisition Officers helped them to do so on the spot. In addition, two branch managers of the Bank conducted presentations on the event’s stage where they shared information on the trends in financial sector, especially on the advanced digital solutions.
In total, 45 companies from various sectors participated in the two-day exhibition. The event also attracted approximately 5,000 people from all walks of life.
Initiated in 2018, SME Expo seeks to bring Cambodian private sector to the next level through the market expansion for MSMEs, product branding, and the promotion of local products.