ABA sponsors the 8th River Festival in Siem Reap to promote cultural heritage
18/Mar/2024
ABA Bank, Cambodia’s largest commercial bank1, proudly sponsored the 8th River Festival held in Siem Reap organized by the Ministry of Tourism. The festival aimed to highlight the vital role Cambodia's rivers play in shaping the country's narrative of peace, unity, and sustainable development.
The 8th River Festival was held for three days from 15-17 March 2024 along the Siem Reap River. There were plenty of cultural and entertainment activities and booths set up for both locals and visitors to promote cross-cultural understanding and community engagement.
ABA strategically positioned two booths at the festival, ensuring easy accessibility for visitors. ABA staff helped visitors learn about ABA's savings products, open Instant Accounts, request KHQR, re-activate the ABA Mobile app on the spot, and participate in giveaway activities at the dedicated booths.
“We are grateful to the organizers for making this event a success,” said Yin Chindapheakday, Provincial Manager at Siem Reap Branch. “The overwhelming response at our booth was truly heartwarming. Visitors learned about ABA’s various savings products, conveniently opened Instant Accounts on the spot, and participated in fun games with a chance to win prizes.”
ABA's sponsorship of the River Festival reflects its ongoing commitment to supporting Cambodia's cultural heritage and tourism. The bank looks forward to continuing its participation in events that celebrate Cambodia's rich heritage and contribute to its sustainable growth.
1 ABA Bank is the largest commercial bank in Cambodia by assets, deposits, loans, and profitability based on The National Bank of Cambodia’s Annual Supervision Report 2021 and 2022.
