ABA Bank launches ‘ABA POINT’ discount program

01/08/2013

ABA Bank launches ‘ABA POINT’ discount program

ABA Bank announces the launch of its own discount program for the valued clients - ABA Point.

The program allows owners of any payment card of ABA Bank to receive favourable discounts from trading partners of the Bank. What is more, to get a discount one should only show an ABA Bank card or use it for goods\service purchase at the outlet marked by the ABA Point logo.

The logo of ABA Point merchant program was created with a map location marker in mind, which makes finding directions a breeze. Different store locations are now identified by bright, red map points. ABA Bank’s corporate typeface and tricolor red, blue and white are integrated into the new logo, reinforcing the bank’s brand image and distinguishing ABA Bank from the competitors in the market.

ABA Bank's Head of Card Dept., Mr. Sanzhar Abdullayev stated: "ABA Point discount program evolved from our vision of being true to providing our customer with easy-to-use, technologically advanced and easily accessible banking services. While we design and develop new product and services that meet our customer needs, ABA Point will make transaction and purchases with card far more attractive and rewarding. The launch of this program is just a kick-start to further drive engagement, comfort in using a bankcard, and eventually creates a far more rewarding experience for customers. It is our simple way of saying "thank you" to our valued customers in recognition of their loyalty".

To date, the program has more than 240 partners in various areas - shopping, dining, travel, health and beauty, and others. Geographically ABA Point discount program covers major cities and provinces like Phnom Penh, Siem Reap, Battambang, Kampong Cham and Sihanoukville. Number of trading partners and the territorial coverage of the program will grow with the expansion of the Program.

About ABA Bank:

ABA Bank was founded in 1996 as an Advanced Bank of Asia Ltd. Since 2007 ABA Bank has broadened its scope to focus on the retail-banking sector and aim’s to provide dependable, easy-to-use and technologically advanced banking services throughout Cambodia.

Having serviced the corporate and retail banking sectors in Cambodia for sixteen years, ABA Bank offers products and services designed to benefit every sector of the Cambodian community. 

In 2012 and 2013, Asian Banking & Finance Magazine awarded ABA as Cambodia’s Domestic Technology and Operation Bank of the Year while in 2011 ABA bank was the first Cambodian Bank to receive Cambodian Retail Bank of the Year award. The same year ABA receives HSBC Global Payments and Cash Management 2010 Golden Award.

ABA Bank currently has twelve branches across the country including eight in Phnom Penh.