ABA recognized as Best Brand in Cambodia
ABA Bank, the leading Cambodian commercial bank and a subsidiary of National Bank of Canada, received the “Cambodia’s Best Brand 2021” award at the Brand Leadership Awards ceremony held virtually on 12 January 2021. ABA became the only Cambodian private sector bank to receive this honor.
The Brand Leadership Awards was inaugurated and hosted by CMO Asia and endorsed by the World Federation of Marketing Professionals. The award was established to identify the outstanding brand-building and marketing efforts by organizations, individuals, and teams for their commitment to foster marketing awareness in the professional community. These awards are an independent brand recognition exercise to acknowledge those who have achieved extraordinary success from innovation and effective marketing practices in Cambodia.
Representing the Academic Council and Award Committee of CMO Asia, its Executive Director, Dr. Aalok Pandit said, “CMO Asia would like to congratulate ABA on being recognized as Cambodia’s Best Brand. It is a tribute not only to the leadership team and the professionalism of the employees but also to their consumers. They have now set forth the standard of excellence in Cambodia.”
Being a leading bank in Cambodia, ABA is well-known for bringing modern and convenient digital finances to its customers. As of 31 December 2020, ABA Bank managed US$ 6.1 billion in total assets and served over 1.3 million customers throughout the country.
The Bank’s mobile banking app, ABA Mobile, was recognized the Mobile Banking and Payment Initiative of the Year in Cambodia by Asian Banking and Finance magazine, while the Bank itself was named the Best Bank in Cambodia for several consecutive years by prominent international magazines The Banker, Euromoney, and Global Finance.